Project Never logo and deadline

I really wonder if out there there are some of us that never had the frustration of a rejected work.
Lucky few guys!

For the rest of us Matt Gustavsen and Justin Hastings created Project Never competition.

It may be true that a lot of design concept gets rejected for (probably) a good reason, but many times worthy ideas are condemned to oblivion just because: “Ehh…this is good, but this is not what we had in mind” or : “we’re not going in that direction”.

Very frustrating.
Although this could be the obvious end of a poorly defined Design Brief (always be aware and take care of this point!) it is also true that sometimes it happens that customers don’t have any idea at all of what they want and we end up that we have to throw away our work and restart again.

Here it comes Project Never, which aims to give to all discarded designs all the fame they deserves. :-)

Let’s summarize:

All rules and details are available on the website of the competition, the only fee is the willingness to be slapped in the face once again. ^__^

PROJECT NEVER
Rejection never felt this good.

About the author

Michela Cappelli wrote 28 articles on this blog.

My love for design started when I was a child. I work as a graphic designer since 1997, in latest years I've been captured by social media so actually a lot of my time is dedicated to work as a Social Media Manager too.


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