This really is a place and a typography masterpiece I would love to visit and take picture of .
The photo you’re watching (more in the whole article) belongs to a 18th century chapel, the Ermida Nossa Senhora da Conceição, in the Belém area of Lisbon – Portugal – reopened as an art gallery that shows work by contemporary Portuguese artists.
I don’t know why, curiously, in others blogs you can read that this building belongs to a surgery association (!!!), in truth, the real owners of the gallery and R2 Design Studio, that realized the facade, was inspired to create this composition to reunite in it both the original spiritual use and the actual cultural destination by creating something artistic, in order to attract the attention of new visitors in an area full of important historical buildings.
They started by painting the building white and then used it as the canvas for the repetition of plenty statements referring to God. The name itself of the project is “Vai com Deus” (Go with God). The authors, Lizá Ramalho and Artur Rebelo explain some technical detail in SEDG site:
“The words were rendered at various depths and scales in Knockout type, chosen because it is a sans serif typeface that offers a wide range of sizes and expressions. The letters were built from Intasa MDF hydrofuge sheets, an environmentally friendly product recommended for moist environments. A thick paint made it possible to simulate the texture of the façade.”
The whole thing was built up in only two months and with a small budget, but it has been a real success.
They won an Honor Award from the Society for Environmental Graphic Design (SEGD) and is one of the winners of the Type Directors Club’s TDC 55.
Photography by Fernando Guerra