DHL's Advertising Trojan horse

Well, it seems the Dubai department of Ogilvy & Mather has no no doubt about it: everything was DHL’s fault.

According to Omero version of the story, Greeks sent in front of the city of Troy a huge horse, which had to appear as a peace offer. The jubilant Trojans dragged the wheeled, wooden horse into their city to celebrate the end of the 10 years of fighting.
Unfortunately it was only an Odisseus plan to ultimately doom the Trojans: the horse was filled with soldiers that during the night, while the Trojans were more than a little comatose from too much drinking, slipped out of it. Killing Trojans and setting fire to the city, they quickly won the war.

So…here we are in presence of a revision of the history and DHL takes full credit for that old delivery. :-)

I think this campaign is simply brilliant, clever and fascinating, not to mention beautifully illustrated.

I just love it.

Advertising Agency: Ogilvy & Mather, Dubai, United Arab Emirates
Executive Creative Director: Till Hohmann
Art Director: Rafael Rizuto
Creative Director: Dalba Singh
Illustration: Keith Thompsom
Editor: Sascha Kuntze


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