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Beauty may be in the eye of the beholder but functionality’s got to be a slam-dunk.
If it’s a store, it should be obvious how to buy stuff, right?
It’s a rare ecommerce site that combines beauty with utility. Some of our favorites are below – in no particular order. But remember: a website is only as functional as its hosting service.
So if you sell things online, it’s critical to find a reliable ecommerce web hosting company.

Threadless: http://www.threadless.com/
Threadless Screenshot

This German company expands its core audience by offering an English version of the website.
Attractive splash page offers community and interactive features (like submitting your own tee design or voting for your favorite shirt) but lets the user who wants to cut right to the chase with links to the online store.

Shoe Guru: http://shoeguru.ca/
Shoeguru Screenshot

No ambiguity whatsoever about what this site is selling!
The photographs on this site will turn even the most shoe-adverse into Carrie Bradshaw. Seamless navigation lets you go very deep into the site almost instantly. Our only quibble: It takes four clicks before you get to the page where you can actually buy something.

Habitat Shoe Boutique: http://www.habitatshoes.com/
Habitatshoes Screenshot

Another online shoe store with a crisp clean look that offers users not just the opportunity to browse and fall in love, but also the ability to hunt down something they’re looking for through a search box on the very first page.
Clueless and shoeless?
Then you’ll want to check out the Habitat’s Trend section (through a link on the splash page) devoted entirely to the hottest new looks. The site also allows users to compile their very own Wish Lists.

Emptees: http://emptees.com/
Emptees Screenshot

Okay, this company loses points by having a name that’s not only ambiguous but, if you think about it for any length of time, is actually a deterrent to the “call for action” that all effective ecommerce is about. But once you get the website, it’s a stunner: The photos of the tees alongside the graphic art displayed upon them is so eye-catching it immediately makes you want to look some more.
You can personalize the site by creating your own account – and it’s a club most definitely any hip person – Emptees’ target audience, obviously – would like to join.

Itself: http://www.hereitself.com/
Itself Screenshot

We like this website for its minimalist design and the fact that you can start shopping on the entry page. The fish bait leads: “Free shipping on orders over $60!” Hey, we’ll spend $65! It also announces right upfront that its shopping cart is a secure technology. In these days of massive insecurity over identity theft and economic downturns, it’s always a good thing to let prospective customers know their money is safe with you.

Fugitive Toys: http://fugitivetoys.com/
Fugitive Screenshot

First of all, the name is just terrific. It lets you know your purchase is more than just a purchase – it’s an opt-in lifestyle.
It doesn’t get “stickier” than that. Customers will be returning to this website again and again and again.
The pricing breakdown is a terrific customer-friendly tool, as is the links to various social media on the right hand side of the page because these are purchases customers will definitely want to talk about.

Honorable Mentions:

Tilly Moss: http://tillymoss.com/
Tillymoss Screenshot

This site’s outstanding graphics will make you long to buy the product — even if you have no idea what a “sleeve” actually is.

Shop Curious: http://www.shopcurious.com/
Shopcurious Screenshot

The text is wobbly and hard to read, but we really like the eye-catching, diagonal graphic on the upper left.

Little Catwalk: http://www.little-catwalk.com/
Littlecatwalk Screenshot

Photographs could be somewhat better, but we the concept of lifestyle magazine content will draw perspective purchasers in.

Bridge 55: http://www.bridge55.com/
Bridge Screenshot

Great site in every way but one: the graphic underlying the product slideshow — a crumbling wall — is really a turn-off.


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Comments ( 9 )

A list of best ecommerce web designs, for graphics and user experience…

A list of great ecommerce websites, offering stunning web designs, great products and user experience with improved usability…

social.weehz.com added these pithy words on Jul 01 10 at 11:08 am

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Tweets that mention 10 Stunning Ecommerce Web Designs | GRAPHDESIGN.com -- Topsy.com added these pithy words on Jul 01 10 at 11:43 am

Great ecommerce web designs, for graphics and user experience…

A list of best ecommerce websites, offering stunning web designs, great products and user experience…

Anonymous added these pithy words on Jul 03 10 at 7:19 pm

Great ecommerce web designs, for graphics and user experience…

A list of great ecommerce websites, offering stunning web designs, great products and user experience, beautiful interface with improved usability…

pligg.com added these pithy words on Aug 18 10 at 11:53 pm

Amazing ecommerce designs, for interaction and user interface…

A list of great ecommerce websites, offering stunning web designs, great products and user experience, beautiful interface with improved usability…

Womcat.org added these pithy words on Sep 15 10 at 6:04 am

[...] http://www.graphdesign.com/2010/06/10-stunning-ecommerce-web-designs/comment-page-1/#comment-344 [...]

Interesting Graphic Design Links | Thaddeus' Graphic Design Blog added these pithy words on Jan 25 11 at 6:09 am

A great list thanks

Ben Daly Mohamed added these pithy words on Jul 15 10 at 9:29 am

No doubt some effective and attractive site designs, showcasing eye catching images and products is the way to go.

Justin Germino added these pithy words on Jan 20 11 at 11:06 pm

Great list, thanks. I was particularly fond of the Shoe Guru website. When making a website i believe it is integral to have your brand visible through out. When I was establishing my site for my small business I worked with a team from Sydney, DPM Creative Group, who were superb brand developers and helped me have a constant message throughout my site.

Thaddeus George added these pithy words on Jan 25 11 at 12:32 am

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