I really wonder if out there there are some of us that never had the frustration of a rejected work.
Lucky few guys!

For the rest of us Matt Gustavsen and Justin Hastings created Project Never competition.

It may be true that a lot of design concept gets rejected for (probably) a good reason, but many times worthy ideas are condemned to oblivion just because: “Ehh…this is good, but this is not what we had in mind” or : “we’re not going in that direction”.

Very frustrating.
Although this could be the obvious end of a poorly defined Design Brief (always be aware and take care of this point!) it is also true that sometimes it happens that customers don’t have any idea at all of what they want and we end up that we have to throw away our work and restart again.

Here it comes Project Never, which aims to give to all discarded designs all the fame they deserves.

Let’s summarize:

• award is open to all print and and web design concepts developed between January 1, 2007 and December 1, 2008;
• to all countries (but obviously they have to be presented in english);
• deadline is 1st december 2008;
• winner will be announced on 1st march 2009.

All rules and details are available on the website of the competition, the only fee is the willingness to be slapped in the face once again. ^__^

PROJECT NEVER
Rejection never felt this good.