Here it is again the list of my 10 favorite readings of the week.
Let’s start.

• Most brilliant is new Zippo advertising campaign. Even if message clearly exaggerate the amount of space taken by discarded lighters, it shows an interesting point of view that probably few of us had considered before. Read a full article on StillAd ;
• Most Useful is The 13 most essential plugin for WordPress by Net-tuts. Even if I don’t agree to all of them because I think some plugin in list are not strictly necessary (don’t forget that each plugin you activate eats resources and slows a bit your wordpress!), there are some I didn’t know. I would add to list Login Lockdown: detect and record IP addresses of every failed login attempt and if more than a certain number of attempts are detected within a short period of time from the same IP range, then the login function is disabled for all requests from that range;
  
• Most stunning is Step into my Cardboard Office from CR Blog. Their article tells about Nothing, a new Amsterdam creative agency that built its internal working spaces with cardboard. Article has plenty of amazing pictures of the studio;
• Most funny is Comments you won’t have seen by DavidAirey.com. I read this clever and wit blog very often and surely there are a lot of graphic design post to point out (I especially like the “Logo of the month” series), but this one was, really, exhilarating;
• Most Interesting is Achieve your goals with Incremental Persistence. I’ve found this article on DevLounge. Very powerful explanation about how persistence conquers all. You can’t miss the linked John Reese article on Income.com too;
• Most Beautiful is a showcase of SmashingMagazine of 40 typography-related websites and blogs. Astounding creativity and a lot of knowledge here;
• Most Inspiring is a DesignM.ag Showcase about landscape photography. Incredibly, the shot of the cypresses has been taken not far away from where I live. Those trees are really famous among photographers here;
• Most Valuable is The Ups and Downs of Business by Chris Tomlison. I’ve found by chance this 5th and last article of an interesting series, so, my advice is to read them all;
• My favorite artist is Jay Horinouchi creates dreamy and intriguing worlds filled with Japanese-inspired creatures. Amazing painting technique. He is having a solo exhibition at Möbius Gallery in Los Angeles until April 7, 2009.