After last year successful guerrilla street campaign, Orbit is coming back.
New advertising poster has a beautiful vintage style (of those I love) and features a group of cannibals while preparing a couple of (human) pyres for their forthcoming snack.
In the foreground, a packet of Orbit whit the headline “After any meal”.
How daring! Humorous, engaging, and most of all so beautifully illustrated.
Ad was made by Agency Mark BBDO under the direction of creatives Leon Sverdlin and Martin Charvát. Brilliant copywriting was and idea of Pavel Sobek, art direction of: Daniel Kurz and (let me tell it again) wonderful illustrator was: Lucie Štamfestová.
Regarding last year campaign I just mentioned, if you don’t know it yet, faces were painted around street irregularities, with attached a simple note: “Dirty Mouth? ORBIT.COM”.
Very Impressive!
Campaign was planned by agency Energy BBDO Chicago, under the creative direction of Marty Orzio, art direction of Frank Dattalo, copywriting by Mike Roe. The artist that painted faces was Karen Tisel and the Christian Petersen-Clausen. Producer: Liz Miller-Gershfeld.
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Comments ( 5 )
that’s very creative..
but the group of cannibals are kinda creepy though 😛
Dave added these pithy words on
Sep 24 08 at
8:51 am
The chalk faces are super cool. I think the Orbitz add is fantastic.
Les added these pithy words on
Sep 24 08 at
4:31 pm
Yes, you both are right, really creative and cool, all Orbit advertising usually is.
@Dave: funny blog! Ninja Cat is amazing! 😀
Michela
The Mik added these pithy words on
Sep 29 08 at
7:30 am
my god, wonderful…we are also working on Orbit advertisements at university.;)
saba saadatniaki added these pithy words on
Apr 27 09 at
10:31 pm
I love these designs created for Orbit gum. How creative! I work in affiliation with a school that offers online courses for Graphic Design and would love to have a link up on this page. Let me know what your thoughts are. Thanks!
Elizabeth added these pithy words on
May 20 10 at
5:44 pm
