After last year successful guerrilla street campaign, Orbit is coming back.
New advertising poster has a beautiful vintage style (of those I love) and features a group of cannibals while preparing a couple of (human) pyres for their forthcoming snack.
In the foreground, a packet of Orbit whit the headline “After any meal”.
How daring! Humorous, engaging, and most of all so beautifully illustrated.
Ad was made by Agency Mark BBDO under the direction of creatives Leon Sverdlin and Martin Charvát. Brilliant copywriting was and idea of Pavel Sobek, art direction of: Daniel Kurz and (let me tell it again) wonderful illustrator was: Lucie Štamfestová.
Regarding last year campaign I just mentioned, if you don’t know it yet, faces were painted around street irregularities, with attached a simple note: “Dirty Mouth? ORBIT.COM”.
Very Impressive!
Campaign was planned by agency Energy BBDO Chicago, under the creative direction of Marty Orzio, art direction of Frank Dattalo, copywriting by Mike Roe. The artist that painted faces was Karen Tisel and the Christian Petersen-Clausen. Producer: Liz Miller-Gershfeld.
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Comments ( 5 )
that’s very creative..
but the group of cannibals are kinda creepy though 😛
The chalk faces are super cool. I think the Orbitz add is fantastic.
Yes, you both are right, really creative and cool, all Orbit advertising usually is.
@Dave: funny blog! Ninja Cat is amazing! 😀
Michela
my god, wonderful…we are also working on Orbit advertisements at university.;)
I love these designs created for Orbit gum. How creative! I work in affiliation with a school that offers online courses for Graphic Design and would love to have a link up on this page. Let me know what your thoughts are. Thanks!