Typographic Card Game
The Brazilian design studio PS2 created this beautiful self promotional typographic memory card game.
This concentration game consist of 20 pairs of card, each one with a different type family.
Set has some extra cards with a typographical glossary and the explanation of the sentence that names the gift: “the quick brown fox jumps to over the lazy dog”.
The package also contains a text about the evolution of type design, locating in history each font used in the cards.
Set is the annual gift to customers and friends of the graphic design universe and of the agency and comes in a limited edition of 300 numbered copies.
JUST BRILLIANT.
Some Spec:
Principal Type: Univers Condensed, by Adrian Frutiger
Paper: Condat Silk + Matte
Colors: Pantone
Finishing: Lustre Lamination + Die Cut
Click to view a larger image
Citroën new brand identity: a whole new course
Hi people. Here I am again after more than a month of isolation (I’ve had to change my pc and requested to my ISP an upgrade of my ADSL - wich I never received).
First of all I want to thank all of my readers, that kept on visiting this website in search of new articles.The one I’m going to publish today was written before my old pc broke.
I admit it is not a fresh news now, however, when I wrote it I did it a lot of research, and you can see and read here things you can’t easily find somewhere else. I think I did a rather good job. Any comment is always appreciated.
Some days ago (it was 25th march when I was writing) I received from Citroën itself the email you can see in the screenshot above (Who told them I need to change my car?).
Here it is its message:
“CITROËN REINVENTS ITSELF.
CRÉATIVE TECHNOLOGIE.
Creativity and technology. Innovation. Ecologic performance. These are our proofs.
Type Directors Club Winners
As many of you probably know, Type Directors Club defines itself “an international organization for all people who are devoted to excellence in typography, both in print and on screen”.
This year edition of TDC2, its Typeface Awards had 165 participants from 26 countries resulting in 18 winning entries representing 8 countries.
The jury was chaired by Fiona Ross, lecturer at University of Reading, and Associate Designer to Tiro Typeworks , included Ken Barber (House Industries); Jonathan Hoefler (Hoefler & Frere-Jones); Richard Kegler (P22 Type Foundry), and Gabriel Martinez Meave (Kimera Type Foundry, Mexico ).
Mik’s Design Pick of the Week
Here it is again the list of my 10 favorite readings of the week.
Let’s start.
- Most brilliant is new Zippo advertising campaign. Even if message clearly exaggerate the amount of space taken by discarded lighters, it shows an interesting point of view that probably few of us had considered before. Read a full article on StillAd ;
- Most Useful is The 13 most essential plugin for Wordpress by Net-tuts. Even if I don’t agree to all of them because I think some plugin in list are not strictly necessary (don’t forget that each plugin you activate eats resources and slows a bit your wordpress!), there are some I didn’t know. I would add to list Login Lockdown: detect and record IP addresses of every failed login attempt and if more than a certain number of attempts are detected within a short period of time from the same IP range, then the login function is disabled for all requests from that range;
Coke did it again! Limited edition design
It is possible that my couple of reader will think that I am a soft drink addicted now (if so I Would never tell, LOL), but surely I couldn’t let this news unnoticed.
Coca-Cola launched about a month ago a limited edition design for the Coca-Cola Light bottle. And a very coool and eye-catching one, I have to say.
Bottles have been styled by Natalye Rykiel, daughter of the talented end eclectic French stylist Sonia Rykiel, ex model, actually art director of the family griffe.
The wrong turn of a packaging redesign
Some time ago UnderConsideration introduced the new design of the Tropicana packaging, a brand of the Pepsi Company.
The new bottle showed a cold, anonymous big picture of a glass of orange juice with plain sans serif typography.
Article ended the commentary with “I really want to believe that the screw-cap will not be an orange-colored boobie as in the rendering above”.
I couldn’t agree more.
That half-orange shaped cap was not only ugly but probably difficult to use too. (The one above is the initial rendering, at the end of the post the two real bottle compared)The upside down faces of Rex Whistler
I’ve found, by chance, in a website that collects the strangest things, pictures and facts you can find on web, a wide selection of the famous upside down faces of Rex Whistler (you can see them at WackyArchives ).
Rex Whistler was an eclectic British artist and illustrator that lived in the inter-war era, from 1905 to 1944.
Too much underrated nowadays where he is mainly known for those curious and funny upside down faces (they were commissioned by the Shell Petroleum company), he was a lot more than that and, in his period, he was very famous.
At that time, while Modernism tide ruled in all Europe (Bauhaus reminds you nothing?) his art was something completely on his own, nostalgic, country, sometimes rather kitsch.
He was only a 22 years old student at the Slade School of Art when he painted the HUGE mural called “The Expedition in Pursuit of Rare Meats” of the Tate Gallery Restaurant, which was immediately defined ‘The Most Amusing Room in Europe.’ Within a year the Tate mural was under two feet of water after the notorious Thames flood of 1928, however Whistler had used a special combination of colors, with wax and turpentine, that ensured the survival of the mural.
Who delivered the trojan horse?
Well, it seems the Dubai department of Ogilvy & Mather has no no doubt about it: everything was DHL’s fault.
According to Omero version of the story, Greeks sent in front of the city of Troy a huge horse, which had to appear as a peace offer. The jubilant Trojans dragged the wheeled, wooden horse into their city to celebrate the end of the 10 years of fighting.
Unfortunately it was only an Odisseus plan to ultimately doom the Trojans: the horse was filled with soldiers that during the night, while the Trojans were more than a little comatose from too much drinking, slipped out of it. Killing Trojans and setting fire to the city, they quickly won the war.So…here we are in presence of a revision of the history and DHL takes full credit for that old delivery.
I think this campaign is simply brilliant, clever and fascinating, not to mention beautifully illustrated.I just love it.
Advertising Agency: Ogilvy & Mather, Dubai, United Arab Emirates
Executive Creative Director: Till Hohmann
Art Director: Rafael Rizuto
Creative Director: Dalba Singh
Illustration: Keith Thompsom
Editor: Sascha KuntzeAir France new brand Identity
Last time Air France updated its logo was about 25 years ago, back in 1975, but a lot happened since that logo revision and the company has managed to become one of the largest and most recognized airlines in the world.
The previously French government-owned company was transformed into a private corporation called Groupe Air France. On May 5, 2004, Air France merged with KLM and officially became Air France-KLM. This merger created the largest airline in the world in terms of operating revenues, and third-largest in passenger kilometers.
After so much growth it was a time to renew the brand identity to reflect Air France global direction.
Best Rejected Graphic Design Project
I really wonder if out there there are some of us that never had the frustration of a rejected work.
Lucky few guys!For the rest of us Matt Gustavsen and Justin Hastings created Project Never competition.
It may be true that a lot of design concept gets rejected for (probably) a good reason, but many times worthy ideas are condemned to oblivion just because: “Ehh…this is good, but this is not what we had in mind” or : “we’re not going in that direction”.
Very frustrating.
Although this could be the obvious end of a poorly defined Design Brief (always be aware and take care of this point!) it is also true that sometimes it happens that customers don’t have any idea at all of what they want and we end up that we have to throw away our work and restart again.
